The Dijon-based bicycle brand Lapierre has just signed a 3-year partnership with Alpine in Formula 1 to market a high-end bike, limited to 110 units, referencing<\/p>\n
The Berlinette A110.<\/p>\n
Marketed starting from the fall, the carbon bike has already been able to be tested by Esteban Ocon during the French Grand Prix this Friday morning. Evita Muzic, a professional French cyclist, was also present.<\/p>\n
The Alpine team in Formula 1 is not the only one signing partnerships with bicycle manufacturers. Williams and Alfa Romeo have also signed agreements in recent months for electric bikes or competition bikes.<\/p>\n
Note that Alpine had already carried out a similar partnership with MV Agusta in late 2020 by announcing a special edition Alpine motorcycle, also limited to 110 units.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alpine is not exempt from it. After the crypto-currency sponsorship trend, it is now the turn of bicycle manufacturers. Alpine is releasing a limited edition bike in collaboration with the French brand Lapierre.<\/p>\n","protected":false},"author":4,"featured_media":35059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,1749],"tags":[53,479,1503],"class_list":["post-5814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-f1","category-news","tag-alpine-f1-team","tag-grand-prix-de-france","tag-sponsoring"],"acf":[],"yoast_head":"\n