Alfa Romeo Racing partners with New Balance
Alfa Romeo Racing announced that it has signed a partnership with the American sneaker brand, New Balance.
New Balance has decided to become the partner of Alfa Romeo Racing, formerly Alfa Romeo Sauber. The team members will be able to wear shoes from the American brand, which will thus become the official style partner.
New Balance is a major brand in the sports world, and its entry into the world of Formula 1 was only a matter of time.
The signing of a new driver duo consisting of Kimi Räikkönen and Antonio Giovinazzi, the increased alliance with Ferrari and Alfa Romeo, and finally the signing of new sponsors can only bode well for the small Swiss team.
Frédéric Vasseur, the director of Alfa Romeo Racing, is delighted with this new alliance: « The launch of our collaboration with New Balance as the official style partner of Alfa Romeo Racing represents another step in the positive development of our team. The progress we have made over the past year is reflected not only in our results but also in the development of our business projects. New Balance is a perfect fit for our team. Our shared passion for design, technology, and sport comes together to create fantastic opportunities for both our companies. We look forward to working together. »
