Tag Heuer extends with Formula E
Sponsor from the very beginning, Tag Heuer has just extended its association with Formula E as the official timekeeper.
Tag Heuer intends to extend its partnership with Formula E. The luxury watch brand was one of the founding supporters of the electric discipline and has always been the official timekeeper. This provides it with visibility both trackside and across the various communication platforms of the discipline.
As the second generation of single-seaters, which will finally allow the use of only one car per race, has just been unveiled, Tag Heuer announced that the partnership between the two partners has been extended. Jean-Claude Biver, its CEO, stated: « From day one, Tag Heuer has believed in the future of the FIA’s first championship with electric single-seaters, proving this conviction through its involvement as a founding partner. Today, we are proud to be part of its expansion, from startup beginnings to an essential championship status. »
The subsidiary of the LVMH group has a long tradition in motorsports as it has been involved in various categories for more than 50 years. While it extends its partnership with Formula E, it does not neglect other disciplines, as evidenced by its engagement in F1 as the title sponsor of the Red Bull engine. It was also announced that it will become an official partner of Aston Martin in WEC.
With the participation of www.racingbusiness.fr
