Marussia multiplies partnerships in Australia
The first Grand Prix of the season is one of the most publicized events on the calendar. That's why it's an ideal place to announce new partnerships and sponsors for the teams. Thus, Marussia has just announced agreements with 100TB, Burrda Sport, and the extension of its partnership with CNBC.
The most visible agreement from the outside is the one concerning Burrda Sport. Indeed, the British company is responsible for providing all the clothing worn by the employees of the Banbury team, as well as the luggage that allows them to travel to the four corners of the world in the best conditions. Moreover, this agreement also includes a commercial aspect since Tri Distribution, the distribution license of Burrda Sport for Formula One, will also supply all the merchandise sold by the team to the general public.
This is therefore an agreement for an element at the heart of the stable’s communication strategy. This will allow the company to reach a global audience while it is already responsible for well-known licenses in France, such as those of OGC Nice in football or Biarritz Olympique and RC Toulon in rugby.
The second announcement concerns an element at the heart of the team’s operations as 100TB specializes in the manufacture of computer servers. These are responsible for storing all the data collected during race weekends as well as at the factory. This is a complement to the agreement made with Sage, which provides for the integration of all the company’s software into a single centralized environment.
As for CNBC, this is an extension of the agreement made last year. The logo of the economic news channel will thus remain present on the cars and suits of Timo Glock and the Frenchman Charles Pic. This collaboration aims to establish a win-win situation between the two partners, as explained by Charlotte Westgate, the vice president responsible for marketing and communication at CNBC for Europe, the Middle East, and Africa: « CNBC’s partnership with Marussia F1 Team is an innovative solution that offers marketing and commercial opportunities for both brands. The partnership allows us to expose the CNBC brand to a very large global audience, which complements our base of influential viewers located all over the world. »
The American channel is thus able to showcase itself to global decision-makers while allowing the team to attract new businesses wishing to associate with its presence in F1.
With the participation of RacingBusiness.fr
