iRise becomes the technical partner of Lotus
Lotus has just established a new technical partnership with iRise, a British specialist in enterprise visualization. In parallel with activities directly related to the F1 team's operations, the two entities will collaborate in holding roundtable discussions with global leaders.
This is purely a technical partnership since no sponsorship counterpart is planned in the agreement. Therefore, the company’s logo will not appear on the overalls and cars of Kimi Räikkönen and Romain Grosjean. It will only be present on the team’s official emails, like all the team’s suppliers.
This agreement therefore includes two components: the first is the use of iRise’s expertise in the use of Lotus software, as explained by Patrick Louis, the CEO of the Lotus F1 Team: “Our biggest problem with software development projects is ensuring that the needs identified at the outset match those of the final stage. Our goal is to improve the timeliness of receiving our competition-related software, which will be intuitive and of immediate benefit to users. iRise is an essential element in our strategy to achieve this.” The integration of iRise’s services therefore fully serves the on-track performance of the Enstone team.
Nevertheless, the second part of the agreement provides that Lotus will participate in the series of round tables organized by iRise to bring together leaders of global companies. Emmet B. Keeffe III, CEO and co-founder of iRise, states: “We are excited about this partnership with Lotus F1 Team, a team that has been world champion, and we look forward to seeing the benefits of this partnership in the months and years to come. The technological organization of Lotus F1 Team is already highly advanced, based on the team’s culture of speed and innovation. Furthermore, the technology leaders attending our round tables can learn a lot from Formula 1 and apply it in the high-speed world of business.”
This second installment aligns perfectly with the aspirations of the team owner, Genii Capital, who has always maintained that his team should serve as a platform for communication and public relations with the aim of generating business for the group’s other activities. The mention of such a roundtable, with executives from prestigious companies like SAP, Facebook, Deutsche Bank, Diageo, or B/S/H during the Monaco weekend, is therefore the perfect realization of this ambition as it allows for approaching executives in the sumptuous and glamorous setting of the Principality.
With the participation of RacingBusiness.fr
