Heikki Kovalainen will be managed by IMG
As Heikki Kovalainen approaches his third season with Caterham, he will now entrust the management of his career to a specialist in this field, IMG Worldwide. Could this help him negotiate a better contract with another team in the future?
IMG is not an unknown entity in motorsports as the agency already handles the interests of Danica Patrick, the motorsports icon across the Atlantic who will make her debut in Nascar in 2012. This should allow for a less complicated start to the collaboration than that of Lewis Hamilton with Simon Fuller’s agency. Especially since he will be accompanied on circuits worldwide by Martin Anayi, who is already responsible for the financial interests of Jackie Stewart.
This collaboration will extend to all financial interests of the Finn, from contract negotiations to partnerships, including legal services and press and marketing relations. The contractual aspect is all the more important as Heikki Kovalainen may have desires elsewhere if Caterham fails to progress in the team hierarchy.
He did not hide it from Autosport: I don’t have a long-term contract. I’ve kept my various options open because we need to see how the season is going to unfold. I’m much better than in my early seasons, and I want to be back driving a front-running car, fighting for points. As I said, I want to progress with Caterham. I’ve been here from the start and it’s great. Tony has become a good friend as well, but he will remain a friend, even if I’m not here anymore.
The signal will not go unnoticed by the Malaysian businessman, who could therefore lose his leader if he fails to provide him with equipment capable of fighting for points and no longer just being the best of the young teams.
With the participation of RacingBusiness.fr
