Oris expands its presence at Williams

Williams lost a number of sponsors in the off-season. But Frank Williams’ team can still count on loyal supporters, like Oris. Thus, the Swiss watchmaker has decided to further increase its presence on the team’s promotional materials.

Oris started its collaboration with the Grove team eight seasons ago. With the departure of major sponsors (RBS, McGregor…), the FW31 offers many spaces free of any sponsor, which leaves room for existing sponsors.

Oris has therefore decided to take advantage of the opportunity and will be even more present, although it had already done the same last year. Thus, the brand’s logo now occupies a larger space on the chests of Rubens Barrichello and Pastor Maldonado’s suits. But more importantly, it will appear on the suit of the mechanic holding the lollipop during pit stops, and the famous red rotor, a symbol of the brand, will appear on the lollipop itself, offering maximum exposure during pit stops. Moreover, the brand will also be present on the nose of the FW33.

For Ulrich Herzog, the president of Oris, Formula 1 perfectly aligns with the brand’s values: The prestigious world of Formula One has proven to be a perfect platform to promote Oris. As a brand entirely dedicated to mechanical watches, we can completely identify with the motor racing environment and the obsession with quality and success that motivates the AT&T Williams team.

With the participation of RacingBusiness.fr