Singha further increases its presence with Red Bull
Every year the investment becomes increasingly significant. After two years as a simple supplier and one season as an official partner, Thai beer company Singha is taking another step forward in its collaboration with Red Bull: it will now have a presence on the nose of the cars driven by Sebastian Vettel and Mark Webber.
Each year, the investment becomes increasingly significant. After two years as a mere supplier and one season as an official partner, the Thai beer Singha takes another step forward in its collaboration with Red Bull: it will now have a presence on the nose of Sebastian Vettel’s and Mark Webber’s single-seaters.
This corresponds to the expansionist strategy undertaken by the Asian brand, which aims to extend its global presence and establish itself as a premium brand.
This increased visibility on the single-seaters does not call into question the previous agreements that bind the two companies. Thus, Singha will still be the exclusive beer at receptions in the Energy Station, the massive motorhome that the energy drink brings to the majority of the Grand Prix events.
Singha is therefore able to increase brand awareness among guests through free tastings and among the general public thanks to its prominently displayed logo on the reigning world champion single-seaters.
With the participation of RacingBusiness.fr
