Casio remains the watchmaker for Red Bull
Casio began its relationship with Red Bull in 2009 and intends to continue benefiting from the winning image on the track of its partner. That's why the Japanese watchmaker decided to extend its contract with the Milton Keynes team for the 2011 season.
Casio began its relationship with Red Bull in 2009 and intends to continue benefiting from the winning image of its partner on the track. This is why the Japanese watchmaker has decided to extend its contract with the Milton Keynes team for the 2011 season.
It must be said that the ties between the two partners strengthened during the 2010 season when Casio launched a limited edition of its Edifice watch in the colors of Red Bull Racing. The focus will therefore be on promoting this line of all-metal men’s watches, whose advertising tagline is “Speed and Intelligence.”
The Casio logo will therefore be prominently displayed on all the team’s communication materials: on the suits and single-seaters of Sebastian Vettel and Mark Webber, as well as on the clothing worn by the mechanics and engineers. Other limited series launches are also planned to support sales of Edifice watches, which will be promoted by the two drivers.
With the participation of RacingBusiness.fr
