JCB logically continues its sponsorship contract with Aston Martin
Aston Martin will keep its sponsor JCB in 2024, which has been present on the chassis of the single-seater since 2019, when the team was called Racing Point.
The tractor company, present in F1 since 2017 as a sponsor of Williams with the arrival of Lance Stroll, then with Racing Point and Aston Martin, has just extended its sponsorship contract with the team. Lord Anthony Bamford, owner of JCB (J.C. Bamford Excavators), has been an investor in the team since Lawrence Stroll’s acquisition.
We are delighted to renew our partnership with our friends at JCB as we head into the 2024 season, our sixth season together. This incredibly successful relationship has brought together two British icons. There is much more to come as we continue to work closely to enhance the team’s operations on and off the track, explains Jefferson Slack, Aston Martin’s Managing Director, Commercial and Marketing.
We are extremely happy to continue our partnership with the Aston Martin Aramco Formula 1 team. This partnership is extremely beneficial for our company, helping us establish and strengthen relationships with our clients worldwide. We are thrilled to be part of the team’s quest to build upon its best season to date and are particularly excited to have been chosen to provide our world-class equipment for the expansion of its fantastic technological campus, says Steve Fox, Global Key Accounts Director at JCB.
