Aston Martin extends partnership with Girard-Perregaux and NetApp and signs with the Financial Times
A few days before the presentation of its future car, which will take place on February 12th, Aston Martin announced the extension of two partnerships: the watchmaker Girard-Perregaux and NetApp, a data storage infrastructure, and it also announced the arrival of the Financial Times as one of its partners.
The ten teams on the grid continue to announce their sponsors, and it’s Aston Martin’s turn to extend two of its many partnerships. The Swiss watchmaker Girard-Perregaux and the American company NetApp will continue to be associated with the Silverstone team. In addition to these two partners, Aston Martin also announces the arrival of the Financial Times within the team.
Girard-Perregaux
Girard-Perregaux is a Swiss manufacturer of luxury watches, whose origins date back to 1791. The high watchmaking manufacture is the origin of over 100 patents as well as several innovative concepts.
The Swiss watchmaker has been present with Aston Martin since its return to the Formula 1 grid in 2021, and the collaboration will therefore continue after three seasons.
“These past three years of partnership with Girard-Perregaux have been remarkable,” stated Lawrence Stroll, Executive Chairman of Aston Martin in F1. “We have witnessed the creation of stunning timepieces, unforgettable moments, and a collaborative relationship emerge from this partnership, as we came together around the concept of innovation for performance.”
Patrick Pruniaux, CEO of Girard-Perregaux, then responded: “Together, we have built a partnership and friendship, we have created incredible watches, and we have mutually enriched each other, elevating the perception of both brands. This has been the perfect marriage and we are extremely excited to continue it […]. The future is even more promising with the renewal of our partnership, as we innovate, create, and move forward together.”
NetApp
NetApp is an American company specialized in intelligent data infrastructure, combining unified data storage and integrated data services. In parallel with the partnership expansion, NetApp becomes the global data infrastructure partner of the British team.
Just like Girard-Perregaux, NetApp has been following Aston Martin since its return to F1 in 2021. The team based in Silverstone will work closely with NetApp to leverage its intelligent infrastructure solutions in order to optimize their data, ensuring that it is stored securely, cost-effectively, and accessible for analysis, thus enhancing performance both on and off the track.
“We are delighted to renew our partnership with NetApp as we enter our fourth season together since our return to Formula 1 in 2021,” expressed Clare Lansley, Aston Martin’s Director of Information Systems in F1.
NetApp has been with us throughout this journey and is essential to our on-track and AMRTC headquarters operations in Silverstone. We use data to improve our performance and go faster, and NetApp’s work with the team is vital to this success.
Gabie Boko, marketing director of NetApp, continued: “Part of the reason why NetApp and Aston Martin make such good partners is that we share an understanding of the importance of data and an ambition to push the limits of performance.”
Our intelligent data infrastructure provides the team with high-performance data storage that they can access from anywhere to make strategic decisions both on and off the track.
Financial Times
The Financial Times stands out as a global reference in the field of economic information, praised for its credibility, seriousness, and accuracy of its information. With 1.2 million subscribers who financially contribute, the majority of whom enjoy its online content, it belongs to the Nikkei Inc. group. The latter provides a wide range of data, news, and services dedicated to business professionals on an international scale.
The logos of the FT will be displayed on the race car. Jefferson Slack, Managing Director – Commercial & Marketing, of the Aston Martin team, declared: (e) Together, we will work strategically to develop and strengthen our commercial reach, collaborating on exclusive activations throughout the year.
Laura Milsted, Global Advertising Director of the Financial Times, stated: “The brand synergies between Aston Martin and the FT are undeniable, and we are excited to bring these two organizations together for the first time. As our partnership develops, we will be able to provide first-class, insightful leadership content in exceptional settings to both of our business audiences.”
Aston Martin will unveil its 2024 race car, the AMR24, on Monday, February 12th.
