F1 Academy joins forces with sports equipment manufacturer Puma
The F1 Academy announced earlier this week that the Puma brand will become an official partner of the championship during its second season, which kicks off in Saudi Arabia on March 7.

This multi-year partnership will see the female single-seater championship teaming up with a sports equipment manufacturer already present in motorsport and Formula 1 with teams like Ferrari, Mercedes and Williams, among others.
Pioneer in fireproof suits, running shoes, and other equipment, Puma has more recently designed team and fan clothing, as well as so-called lifestyle collections to attract fans.
During this partnership with the F1 Academy, Puma will have its special livery in 2024 with the ART GP team and driver Aurelia Nobels, a member of the Ferrari Driver Academy, who will make her debut in the category.
As part of the agreement, Puma will also provide racing gear to the invited participants in the F1 Academy, as well as shoes for the F1 Academy staff.
Throughout its history, Puma has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear that resonates with a wider and more diverse audience. This, combined with PUMA’s strong heritage in motorsport and its commitment to innovation, makes it the perfect brand to collaborate with the F1 Academy as the series seeks to inspire a new generation of fans, said Susie Wolff, the CEO of the F1 Academy.
The 2024 season of the women’s single-seater championship will start on March 7 in Saudi Arabia, supporting the Formula 1 Grand Prix.