McLaren with a black livery in Japan
The McLaren MCL38 arrives in Suzuka with a special livery. The British team has decided to dress its single-seater in black.
The British team unveiled a special livery for its MCL38 as part of the Driven by Change operation, in partnership with its sponsor British American Tobacco (BAT), which owns the Vuse brand.
We are delighted to be doing Driven by Change in Japan for the 2024 edition of the campaign, alongside our partnership with Vuse, declares Louise McEwen, Marketing Director of McLaren Racing.
This livery was designed by the artist MILTZ, who was inspired by Edomoji, a traditional Japanese calligraphy. We can see a dragon drawing in the sky materializing on various parts of the single-seater.
The artist stated: When I became an independent artist, I never thought such an opportunity would be possible. This is the biggest international project I have ever accomplished! As I continue to make a name for myself as an artist, I want my works to promote the rich traditions of Japanese writing culture, such as Edomoji, but with a touch of modernity. From my work with local companies in Japan to the McLaren F1 team, there are so many beautiful stories to tell through art.
McLaren is a team known for unveiling different liveries every season. It will also be present at the Singapore Grand Prix.
Another special #DrivenByChange livery for a special race! 🧡#JapaneseGP 🇯🇵 pic.twitter.com/6VGFQKxJ43
— McLaren (@McLarenF1) April 3, 2024
