Scuderia Ferrari changes its name and has a new title sponsor: HP
The Scuderia has announced the arrival of IT giant HP as the Formula 1 team's new title sponsor.
Hewlett Packard announced its collaboration with Ferrari as a new title partner, thus renaming the official team as Scuderia Ferrari HP as part of a multi-year agreement.
The American technology company and its blue logo will appear on the livery of the Ferrari F1 team from the Miami Grand Prix next week, as well as on its team equipment and suits. The title partnership agreement will also extend to the Ferrari F1 Academy and its Esports programs.
« Our founder passed on to us his constant desire to progress. That is where our drive to innovate on the road and on the track comes from, as well as our commitment to a sustainable future, from carbon neutrality to educating the younger generation,” said Ferrari CEO Benedetto Vigna. « At HP, we found the same values, making them an ideal partner. We are looking forward to starting our collaboration and tackling new opportunities and challenges together. »
HP will also provide Ferrari with its services, ranging from computers, printers and other hardware to conference technology. The name Hewlett Packard is already present in F1 with Mercedes, but the partner of the Brackley team, Hewlett Packard Enterprise, which focuses on cloud and network solutions, is a different company from HP oriented towards the general public. The two HP divisions were split into two distinct entities in 2015.
Earlier this week, Ferrari announced that it would be bringing a special livery to Miami. This change will be made to honor the 70th anniversary of the Maranello brand in the American market, adding two different shades of blue to Charles Leclerc and Carlos Sainz’s SF24, Azzurro La Plata and Azzurro Dino.
