Alfa Romeo will go to Belgium with a special livery

Alfa Romeo has just announced that its race cars will have a special livery for the Belgian Grand Prix. The Hinwill team will celebrate a partnership with Kick, the live streaming site that competes with Twitch.

Guanyu Zhou and Valtteri Bottas’ single-seaters will be adorned in fluorescent green to represent the company that was born 7 months ago. The company sealed the partnership by becoming the main partner of the Esports team, lending its name. During the F1 Esports Pro World Championship, the Esports team will be called Alfa Romeo F1 Team KICK Esports.

On the livery that the team will display, several elements from KICK are featured, such as the fluorescent green face locks, emojis, and the 95-5 revenue split on the livery.

« KICK has been disrupting its market sector since its creation, and the livery they have created for us at Spa embodies this philosophy: it is different, it is striking, it is designed to be unique and draw attention. KICK has redefined streaming in their world and is bringing their innovation to our Esports team, with an ambitious program for this year’s F1 Esports Pro Champions: we are excited to celebrate their work with an equally disruptive livery for this weekend » explains Alessandro Alunni Bravi, director of the Alfa Romeo team.

On the streaming platform side, the special livery highlights the site that generated 15 million dollars. « We couldn’t be prouder that KICK is inspiring the livery for the upcoming GP weekend in Spa. At KICK, we prioritize our creators by showcasing the names of our ambassadors on the halo of our F1 car. We are proud to bring fairness and style to the live streaming game. The KICK-inspired livery is striking in its elegant simplicity. We dedicate the special KICK Streaming livery to our community, as they have contributed in many ways and in their own manner to KICK’s success. They are the artists of the next generation », explains Akhil Sarin, Kick’s acquisitions director.