The Scuderia Ferrari HP announced today a new sponsor: Chivas Regal, a Scottish whisky brand, which becomes the official partner of the team for the occasion of the Las Vegas Grand Prix taking place next weekend. This collaboration between two iconic brands, both rooted in excellence and heritage, aims to reach a wider audience, particularly by offering fans unique experiences around Formula 1. Through exclusive activations, the two partners aim to provide a unique perspective on the behind-the-scenes of F1, highlighting life off the track.
This partnership will also help promote road safety by raising awareness among its audiences about the dangers of driving under the influence, while benefiting from the global platform offered by F1 to convey this important message.
Through this partnership, Scuderia Ferrari HP and Chivas Regal will organize activations aimed at offering a whole new audience a behind-the-scenes look at Formula 1, highlighting life off the track, with immersive experiences and exclusive content, details the press release.
This partnership will also serve as a powerful platform to raise awareness of the dangers of driving under the influence of alcohol, with the aim of generating a positive impact among a global audience of racing enthusiasts.
With the Evin law in France, the media can still mention information related to these brands but must not promote them. So we remind you that alcohol should be consumed in moderation.
