Aston Martin signs a partnership with Xerox

Aston Martin announced today a global partnership with Xerox, a company specialized in office technologies and digital solutions. This agreement, which will take effect in 2025, aims to integrate the expertise of both organizations to improve the speed, accuracy, and efficiency of the team’s operations.

Based in Silverstone, Aston Martin Aramco has a state-of-the-art technology campus where its single-seaters are developed and tested. Thanks to this partnership, Xerox will provide support at various levels, particularly in terms of printing, augmented reality assistance, and marketing data analysis. These technological solutions aim to optimize the team’s performance, both on the track and off.

The Xerox logo will be visible on the AMR24 single-seater from the Las Vegas Grand Prix, thus marking the beginning of this collaboration.

Jefferson Slack, commercial director of Aston Martin, emphasized the importance of this partnership: Xerox has long been a leader in innovation, and this partnership brings together two brands that excel in precision and efficiency. We look forward to collaborating with Xerox and leveraging their expertise to enhance our digital operations. As we push the boundaries of performance, this partnership will propel us even further.

On her part, Deena LaMarque Piquion, Director of Growth and Disruption at Xerox, stated: “Just as the Aston Martin team relentlessly pursues maximum performance on the track, Xerox enables businesses to accelerate their digital transformation through innovative solutions. Together, we are shaping a future where agility and innovation combine to achieve excellence at the speed of F1.”