Another (not so) “special” livery for Williams in Las Vegas
For the Las Vegas Grand Prix, Keeper Security has teamed up with Williams Racing to display its brand on the FW46 in a special livery. The partnership highlights innovation and safety, with exclusive activities for fans at the Williams Racing Fan Zone.
On the occasion of the Grand Prix of Las Vegas, Keeper Security, a specialist in zero-trust cybersecurity, is partnering with Williams Racing to display its brand on the engine cover of the FW46. This partnership highlights the alliance between Formula 1 performance and Keeper’s technological excellence in a prestigious setting, that of the famous Las Vegas Strip.
This collaboration goes beyond the simple presence of the brand: it reflects the common commitment of the two partners to innovation and security. While Alex Albon and Franco Colapinto will take the wheel on the streets of Las Vegas, this specific livery will highlight Keeper’s expertise in protecting digital assets with the same rigor as that required in racing.
Darren Guccione, CEO and co-founder of Keeper Security, said: « Formula 1 represents the pinnacle of technology, speed, and innovation. The presence of the Keeper brand on the engine cover of the Williams Racing car at the Las Vegas Grand Prix celebrates the team’s technical expertise and refined design. This further demonstrates Keeper’s commitment to securing the most sensitive digital assets of the team and our clients. »
On his side, James Bower, Commercial Director of Williams Racing, added: Keeper Security joined our mission to return to the front of the grid earlier this year and since then, our partnership has continued to strengthen. This striking engine hood takeover in Las Vegas will showcase our common values of innovation and speed, essential for both cybersecurity and on-track performance.
In addition to visibility on the car, fans will be able to discover this collaboration at the Williams Racing Fan Zone, located at the New York-New York Hotel & Casino. This will be an opportunity for visitors to test F1 simulators, experience interactive activities with Keeper’s Spin Cam, get up close to the Williams FW46, all while enjoying exclusive offers.
Before the race, Keeper will organize a special activity: 600 custom Keeper X Williams Racing tote bags will be offered, created by a local artist. The limited edition bags will be available on a first come, first served basis. Appearances by Williams Racing drivers and team members will enhance this immersive experience.
