Racing Bulls unveils a livery reminiscent of the Sauber Petronas of the 2000s

Racing Bulls has just unveiled its special livery for the Las Vegas Grand Prix. The VCARB01 is adorned with numerous glitter to recall, against a turquoise blue background, its sponsor’s payment card, Visa Cash App. However, for the biggest fans among you, you will recognize the reference of the livery to the colors of Red Bull’s early days in Formula 1.

In 1996 when Red Bull decided to sponsor a Formula 1 team, it was with Sauber, also sponsored by Petronas, that they partnered. This partnership then allowed for the first time to see the turquoise blue associated with dark blue and the red bull.

This variant of the Racing Bulls design is however, if we are to believe the marketing discourse held by Visa Cash App Racing Bulls, apparently a pure coincidence. Indeed, it is because of the new glittery payment card from the sponsor Visa Cash app that this livery owes its colors. The livery is indeed accompanied by numerous glitters integrated into the paint / stickers to make the VCARB shine under the spotlights of the night race taking place this weekend.

Peter Bayer, CEO of the team, declared: “Las Vegas wouldn’t be Las Vegas without a touch of glitter, and as the capital of glamour, it was obvious that this livery had to be presented during the Las Vegas race. This place holds a special place in the team’s history, as this is where we launched VCARB earlier this year. Since then, our creative collaboration with our partners has given rise to remarkable liveries, beyond the usual standards, allowing us to reinvent our approach in Formula 1, as we have seen in Miami and Singapore. I look forward to seeing the VCARB01 sparkle under the spotlight on the track.”

Catherine Ferdon, marketing director of Cash App, sees this project as an opportunity to connect diverse audiences and make Formula 1 more accessible. With our co-title partnership with Visa Cash App RB, we aim to bring the magic of Formula 1 closer to more people. This digital unveiling, inspired by our own Glitter Card, illustrates our differentiated approach to building connections with our customers, she explains. For her, this collaboration allows to create experiences that exceed expectations and open new paths for fans.