Lewis Hamilton and Tyler, the Creator launch a collection at the Las Vegas Grand Prix

A few days before the Las Vegas Formula 1 Grand Prix, Mercedes driver Lewis Hamilton and artist Tyler, the Creator announce an exclusive collaboration between their respective brands +44 and GOLF WANG. This capsule collection, unveiled this Monday, celebrates the meeting of the world of motorsport and streetwear.

The advertising campaign, orchestrated under the creative direction of Tyler himself and captured by the lens of Luis « Panch » Perez, features Hamilton, his bulldog Roscoe, as well as several models in a garage setting. The atmosphere is enhanced by a neon sign « GOLF PLUS 44 » and, symbolically, a two-seater Mercedes in the background, thus creating a perfect bridge between the worlds of the two creators.

Among the flagship pieces, we discover motocross jackets proudly displaying the « GOLF WANG » inscription on the chest and the +44 logo on the sleeves. Work jackets stand out with original « GOLF » lettering integrated into a circuit finish line on the back. The collection also includes shirts adorned with patterns combining Formula 1 elements with iconic symbols of Las Vegas. A particularly original accessory catches the eye: a tire pressure gauge reinvented as a fashion piece.

Tyler and Hamilton have therefore chosen the Las Vegas Grand Prix to launch this collection. For fans wishing to acquire these exclusive pieces, the official launch will take place today at 3:00 pm (Eastern time). A pop-up store will be set up at the Encore Beach Club in the Wynn hotel in Las Vegas, offering visitors a unique retail experience. The collection will also be available online on the official GOLF WANG and +44 websites, as well as in GOLF WANG stores in Los Angeles, New York, and London.

This collaboration comes at a particularly dynamic time for both creators. Tyler, the Creator is currently enjoying resounding success with his eighth studio album, CHROMAKOPIA, which has topped the Billboard 200 chart for the third consecutive week. The artist is also about to embark on a world tour, Chromakopia: The World Tour, alongside Lil Yachty and Paris Texas.

On Lewis Hamilton’s side, he’s getting ready to join the Ferrari team for next year after a tough season at Mercedes. Currently ranked seventh in the world championship, he’s looking to finish his adventure with the Brackley team on a high note. This sentiment is shared by Mercedes team principal Toto Wolff, who, speaking of the last 3 races, said “We want to finish our incredible journey with Lewis on a positive note and build momentum for 2025.”