Williams Racing secures a title sponsor and officially adds it to its F1 team name
The arrival of a new major partner at Williams leads to a name change for the team: it becomes Atlassian Williams Racing. As the Official Title Partner, Official Technology Partner, and Official Collaboration Software Partner, Atlassian secures a significant role at Williams.

Today, Williams announced a long-term title partnership, marking a new era for the iconic Formula 1 team under the name Atlassian Williams Racing.
« We are putting in place all the necessary elements to bring this team back to the top of the grid, and with Atlassian, we have a partner whose technology and tools will help us unlock our full potential by improving collaboration and teamwork at all levels of the organization. » (James Vowles, director of the Atlassian Williams Racing team)
Atlassian who?
It is a company developing software specialized in project and team management, founded in 2002 in Sydney. Atlassian CEO Mike Cannon-Brookes said about this: « As one of the first global tech companies originating from Australia, we understand what it means to have the passion, determination, and conviction to build something great. This team has undergone a remarkable transformation, and I believe Atlassian Williams Racing has all the necessary foundations to usher in a new era of success. »
What place for this partner?
The Australian firm will not be content with just seeing its name alongside Williams in the team title: Atlassian becomes the Official Title Partner, Official Technology Partner, and Official Collaboration Software Partner. The focus is on using Artificial Intelligence to maximize impact and innovation. The goal of this partnership? To strengthen collaboration to enhance on-track performance.
Presentation this Friday
Join us this Friday, February 14th to discover the FW47 in an exclusive livery. For a preview of the race livery, you will have to wait until February 18th. The event will be live-streamed on the Williams website.
The Atlassian logo will also appear on all the team’s visuals, both at headquarters and on the circuits.