Aston Martin partners with Stichd for 2024
The stable based in Gaydon has confirmed that Stichd will become its official partner for merchandise from the F1 2024 campaign.
As part of the PUMA group, Stichd, a member of the PUMA group and specialized in clothing production, has entered into a long-term agreement with the Aston Martin F1 team to produce and distribute team merchandise for fans starting from the 2024 campaign.
The retail stores for Aston Martin fans around the Formula 1 calendar will also be managed by Sitchd during each race weekend from 2024.
Already present in Formula 1
Furthermore, the company based in Tilburg, Netherlands, has also secured worldwide distribution rights for Aston Martin F1 Team products as the team’s official e-commerce partner.
The partnership with Aston Martin adds to an already significant association with Formula 1 for the brand, which also has partnerships with the pinnacle category of motorsport itself, as well as with Mercedes, Ferrari, and Red Bull.
Regarding this partnership, Jefferson Slack, Aston Martin’s Chief Commercial Officer, said, “This year, we have witnessed significant growth in our audience, thanks in large part to the team’s improved performance on the track. A great deal of what we do as a team aims to surprise and delight our fans. The partnership with Stichd to make official fan apparel accessible to everyone is a fantastic opportunity, and we are looking forward to working closely with them on next year’s inaugural collection.”
Aston Martin has indeed been the surprise of the early 2023 season, thanks to immense progress towards its long-term ambitions of contending for the title.
After finishing 7th in the constructors’ standings in 2022, Aston Martin started the current campaign as the second fastest team, thanks to the signing of double world champion Fernando Alonso. The team is now fighting to keep its runner-up position against Mercedes and Ferrari.
