Verstappen ambassador of Heineken 0.0

This partnership between the beer giant and the reigning Formula 1 champion aims to promote responsible consumption. Verstappen is thus taking part in the campaign « When you drive, Never drink » [quand vous conduisez, ne buvez jamais], an initiative launched in 2016.

The partnership also involves the launch of a video game, Player 0.0, in order to create a new virtual racing experience for fans, with the highlight being the opportunity for winning players to race against some of the world’s best drivers, announces the press release.

« As someone who is originally from the Netherlands myself, it’s really special to partner with an iconic Dutch brand like Heineken,” said the pilot. « People who know me, know that I am very determined and as a pilot, I don’t want to leave any room for error. That’s why I am thrilled to be part of the “When You Drive, Never Drink” campaign, which aims to raise awareness about responsible drinking. And since I am also an avid gamer and passionate Sim Racer, I am excited to have a role in the new gaming initiative that is currently being developed, called Player 0.0. »

In addition to featuring the services of Max Verstappen, Heineken is partnering with the Dutch team Oracle Red Bull Racing. The two global brands will also offer new exciting campaign moments in areas such as music and games and will also support Heineken’s responsible consumption campaign, “When You Drive, Never Drink”.