Monster Energy releases an impressive video featuring Lewis Hamilton skydiving
The beverage brand Monster Energy took advantage of the off-season to create a promotional video featuring Lewis Hamilton, parachuting over Dubai.
Always in search of image and thrills, the energy drink brand Monster Energy, sponsor of Lewis Hamilton and Mercedes and which will be McLaren’s sponsor for several years starting in 2024, has released a promotional video on YouTube, where the seven-time champion performs a skydiving jump above Dubai.
Lewis Hamilton is not the type to spend his vacations at home without moving. The seven-time world champion is “like addicted to adrenaline,” as he stated in an interview with Canal+ in 2020. Outside of F1, the British driver has already done several parachute jumps, as well as surfing sessions.
Different promotional events
The sponsor of the beverage brand takes advantage of the British driver’s overflowing energy to promote their products. In 2019, Monster Energy, also the title sponsor of the Yamaha team in MotoGP, organized a vehicle exchange between Lewis Hamilton and Valentino Rossi. The Italian had driven Hamilton’s Mercedes, and Hamilton had ridden the motorcycle of the nine-time MotoGP world champion.
