Lenovo becomes a global partner of Formula 1
Following the renewal of the partnership between Formula 1 and Lenovo, the technology-leading company becomes a global partner effective January 2025. As part of the agreement, Motorola, a subsidiary of the Lenovo group, will also become a global partner for F1 smartphones.
Freshly elevated to the status of global partner of Formula 1, Lenovo will continue to provide cutting-edge devices, solutions, and services to support the broadcasting of Grand Prix races on the track and remotely. Moreover, Lenovo will be the main sponsor of two races per season. The brand and its subsidiary Motorola will thus strengthen their presence on the track during events.
A major contribution
After being an official partner, Lenovo is now joining the ranks of the most prestigious sponsors of Formula 1, alongside giants such as Aramco, Heineken, Qatar Airways, and American Express. This partnership goes beyond simple financial support, with Motorola, a subsidiary of Lenovo, becoming the global sponsor of F1 smartphones.
Stefano Domenicali, president of F1, expressed his enthusiasm for this enhanced collaboration.
« I am delighted that Lenovo is becoming a global partner of Formula 1. Since entering the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more unique moments for fans. I look forward to continuing our collaboration with Lenovo […] to ensure that F1 remains the most technologically advanced sport in the world for years to come.
This strategic alliance will also include developments in advanced technological areas such as artificial intelligence and virtual reality, in addition to an increased focus on sustainability.
We are delighted to elevate our partnership to the next level by becoming a global partner of Formula 1. Together, we are not only shaping the future of technology and motorsport, but we are also ensuring that cutting-edge technological advancements benefit everyone, creating unforgettable experiences wherever we are in the world. Yang Yuanqing, CEO of Lenovo, stressed.
According to Autosport, Lenovo will be the main sponsor of the Japanese Grand Prix, scheduled for April 6th.
Formula 1: becoming increasingly popular
The increasing popularity of Formula 1 is attracting a growing number of sponsors and partners. Lenovo will indeed be the latest global partner of F1, at a time when all sectors are mobilizing to become sponsors and partners of the series. In parallel, Santander has been announced as a new official partner. The current partnership between Santander and Ferrari will end at the end of the year.
