McLaren Racing also partners with Allwyn

Only a day after the announcement of a lottery operator's arrival as an official partner of Formula 1, McLaren Racing also reveals its sponsorship contract with Allwyn.

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Allwyn made a smooth entry. Introduced as an official partner of Formula 1 on February 11, 2025, the lottery operator headquartered in Switzerland has also joined the McLaren Racing venture.

On its website this Wednesday morning, the British team announced that this partnership will help both brands get noticed by a global audience. Together, Allwyn and McLaren will offer fans unprecedented access to McLaren through exclusive behind-the-scenes content, live experiences, and increased opportunities for fans to enjoy the sport.

Allwyn is a group comprising several lottery and casino gaming brands, notably in Austria where they operate the EuroMillions as well as several casinos.

A priori, this partnership should mainly allow VIPs or group members to join the team during events throughout the season in private boxes, given that the Allwyn brand as such is not known to the general public.

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