Ferrari teases special livery for Miami GP

For the Miami Grand Prix, the first of three American events in the 2025 season, Ferrari will unveil a special livery for its SF-25. It's a tribute to its partnership with HP and a seduction operation in the fast-growing American market.

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Rédigé par Par

As in 2024, Ferrari takes advantage of Formula 1’s visit to Florida to make an impression with an unprecedented design. This year, the event has a special dimension: it celebrates the first anniversary of the partnership between Scuderia and HP, which was made official at the Miami Grand Prix the previous year. The American company had then appeared on the red livery with discreet azure touches, symbolizing its new footprint in the prestigious Ferrari universe.

For 2025, the Maranello team promises a new design, still kept secret, but the first hints suggest a mix of classic Ferrari red with touches of blue and white, colors dear to HP, but also a nod to the American flag. The unveiling will take place officially on Wednesday, April 30, two days before the first free practice sessions in Miami.

Ferrari and HP released a teaser on social media

The fans in the spotlight

True to its desire to bring the team closer to its global fanbase, Ferrari is offering an original initiative this year: through the website messagesofforza.com, tifosi from around the world can send support messages to the drivers and the team. Some of these messages will be selected by artificial intelligence developed by HP and printed directly on the veil that will cover the SF-25 before its unveiling.

A symbolic gesture that confirms the growing importance Ferrari places on its relationship with fans, particularly in the American market, where the popularity of Formula 1 is booming.

A marketing and sporting challenge

Beyond the announcement effect, this operation holds a strategic issue for Ferrari. The Miami Grand Prix, which has become one of the most publicized events on the calendar, is a prime showcase to attract new sponsors and enhance the brand’s reputation among a highly coveted American audience. The year 2025 is also marked by the arrival of Lewis Hamilton alongside Charles Leclerc, a duo that is expected to draw even more attention to the Scuderia during this sunny weekend.

The success of the operation will not only be measured in likes or media coverage but also, Ferrari hopes, in on-track results, as the pursuit of performance remains the priority for the Italian team this season.

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