Geox extends its partnership with Red Bull
In less than one season, Geox seems to be delighted with its association with Red Bull and plans to continue the adventure. That's why the team took advantage of the Italian event to announce that its partnership with the transalpine shoe manufacturer was extended until the end of 2013.
Geox had become the official shoe supplier for the team in the off-season, replacing Puma, which was their equipment provider in that area until then. This extension is quite logical and probably planned from the start since Geox had developed a complete range (men, women, and children) of shoes in the team’s colors. It would have been surprising if it had only been in effect for one season.
The brand thus plans to rely on its drivers to promote its full range, as explained by Mario Moretti Polegato, the president and founder of Geox: “Geox is absolutely delighted to continue its cooperation with such a dynamic and innovative partner as Red Bull Racing. The partnership has already brought great satisfaction and provides additional motivation in Geox’s quest to develop new technologies applied to our collections. Having Sebastian Vettel testify for Geox’s Fall-Winter advertising campaign confirms and strengthens the success of this partnership between champions.”
But the new agreement goes further than the initial one since the brand’s logo, already present on the suits of Sebastian Vettel and Mark Webber, will appear from next year on the rear wing and the nose of the future single-seater from Milton Keynes, the RB8.
With the participation of RacingBusiness.fr
