Falcon Private Bank continues with Toro Rosso
Falcon Private Bank estimated that the return on investment seen since last May justified an extension of its sponsorship agreement with Toro Rosso. The Swiss bank thus becomes an official full-fledged partner of the team.
However, this extension of the agreement will not result in fundamental changes to the company’s presence on the team’s communication platforms. Indeed, it retains its place on the front wing and the front of the cars, as well as on the suits of Jean-Eric Vergne and Daniel Ricciardo.
However, there was no announcement regarding a possible equity stake in the team by the bank owned by Aabar, the Abu Dhabi investment fund, which had been mentioned shortly after the announcement of Falcon Private Bank’s arrival as a sponsor of Toro Rosso.
Nevertheless, the increasingly significant presence of the subsidiaries of the Emirati investment fund resulted in the team announcing that CEPSA, another of its sponsors owned by Aabar, was inviting the media to the Jerez circuit for the unveiling of the new car. Even if the oil company has not (yet?) risen to the rank of title sponsor, this invitation is nonetheless a clear sign of the importance it holds for the Faenza team.
With the participation of RacingBusiness.fr
