House of Binz partners with McLaren
McLaren will now use products supplied by House of Binz, a specialist in high-tech eyewear.
Indeed, the Woking team announced a multi-year partnership with The House of Binz. The company specializes in high-tech sunglasses as its frames incorporate electronic equipment worthy of science fiction or espionage films. Thus, they can include headphones as well as the ability to display digital data (similar to what is found on some car windshields), have an onboard navigation system, or listen to audiobooks.
Martin Whitmarsh, the team principal of McLaren, stated: « Everyone at Vodafone McLaren Mercedes is passionate about functional, efficient, and intelligent design, whether it is an element developed for one of our Formula 1 cars, for our pit crews, or even creating a superior uniform for our race team. Combining form and function in the most efficient manner is at the heart of Formula 1. This is reflected in our relationship with House of Binz. The development of the Binz range of smart glasses to combine multiple new technologies perfectly aligns with our role as a technical innovator in motorsports. »
With the participation of RacingBusiness.fr
