Haas: a title sponsor and new colors in 2019
The American team Haas F1 Team has announced in a statement that the energy drink brand Rich Energy will become its title sponsor in 2019, leading to a change in its livery to best match the colors of its new partner.
In 2019, Kevin Magnussen and Romain Grosjean will drive for the Rich Energy Haas F1 Team! This will be the official name of the American team starting from January next year.
Indeed, the Gene Haas team announced this Thursday, on the sidelines of the Mexican Grand Prix, its partnership with the British energy drink company, Rich Energy, which will become the title sponsor of the team starting next season: Announcing a title sponsor like Rich Energy is another great moment in the development of the Haas team. We both aim for this association to help us progress in our respective fields. stated Günther Steiner, the team’s Sporting Director.
To which William Storey, CEO of Rich Energy, responded: « Our companies share a synergy in our work ethic, and our desire to bring something new to an environment composed of established brands. Formula 1 is a premium product in its field, and our partnership with the Haas F1 team ensures that we have a valuable asset on which to build our global marketing efforts. »
Starting next year, the Rich Energy logos will appear on the American single-seaters, leading to a change in its livery towards the colors of its new partner.
NEWS: @Rich_Energy announced as Haas F1 Team title partner.
📰: https://t.co/rhuMkL8onX pic.twitter.com/vjH7Jlzl6n
— Haas F1 Team (@HaasF1Team) 25 octobre 2018
