McLaren signs a partnership with Huski Chocolate
McLaren announced it has signed a multi-year alliance with the Swedish hot chocolate brand, Huski. For the past few weeks, the British team has been securing new sponsorship contracts.
After recently signing with Estrella Galicia 0.0, a Spanish brand of non-alcoholic beers, McLaren is now tackling chocolate drinks with Huski Chocolate, marketed as the chocolate for adventurers.
The logo of the Swedish brand will be visible on the rear wing of the McLaren and also on the suits of the drivers and mechanics.
The arrival of new sponsors was one of Zak Brown’s major promises when he came on board, and while the challenge of sponsorship has so far been met, the performance challenge remains.
Fredrik Von Essen, the director of Huski Chocolate seems delighted by this partnership: « Huski Chocolate has always been about lifestyle and adventure, so what better platform to support our further expansion than the unique lifestyle of Formula 1. After meeting McLaren at the team’s headquarters in the UK, we were convinced they were the right partner to help us market our new unique cold chocolate drink worldwide. »
McLaren and Swedish Huski Chocolate are proud to announce a multi-year Formula 1 partnership.
Find out more. ⬇️
— McLaren (@McLarenF1) February 5, 2019
