Toro Rosso partners with MyWorld
The Italian team Toro Rosso has announced that it has signed a multi-year contract with the company MyWorld, which encompasses several brands.
The budget constraints of the small Scuderia have never truly allowed it to move up from the back of the grid. Therefore, with the aim of filling its coffers, it has signed a partnership with the MyWorld group. The latter specializes in customer loyalty and reimbursements.
The brand’s logo will naturally appear on the STR14, on the drivers’ suits, and those of the mechanics. It can also be noted that Toro Rosso has changed the usual color code of the suits as the electric blue gives way to dark blue.
Franz Tost, the director of Toro Rosso, is delighted with this new alliance: « Innovation is at the heart of Formula 1, and I am thrilled that Toro Rosso is working with myWorld, a forward-looking organization that brings various brands together under one roof to offer innovative loyalty programs for customers and fans to associations and businesses. Through this partnership, we will help them better understand how consumers and their partners can benefit from their international trading community. »
It should be noted that in addition to managing to sign new sponsors, the Italian team, Toro Rosso, will benefit from a much enhanced technical partnership with the parent team, Red Bull. Indeed, both teams will now share the same engine, namely that of Honda. For the first time since its laborious return to F1, the Japanese engine manufacturer will be able to have a direct comparison between two teams, which should facilitate its Research and Development efforts.
