Alfa Romeo Racing secures a new sponsor
Alfa Romeo Racing announced that it has signed a partnership with the Adler Group for the upcoming season.
It’s a new sponsor for the team newly renamed Alfa Romeo. Indeed, Adler Pelzer, a company specializing in the creation and development of automotive components. The Italian brand is the leader in the sector.
The brand’s logo will be visible on the cars. The duration of the partnership has not been mentioned.
Even though the Hinwill structure is indeed the one that leads Alfa Romeo Racing, it is encouraging to see that brands are showing interest in the Swiss-Italian team. Alfa Romeo can start its return to the pinnacle of motorsport on solid foundations.
The Sporting Director of Alfa Romeo Racing, Frédéric Vasseur is delighted with this new alliance: « We are thrilled that Adler is joining us as an official partner of Alfa Romeo Racing. Adler is an innovative company that shares our goal of constantly progressing and creating modern products and ideas. As part of the expansion of our commercial activities, we are proud to display the Adler logo on our cars for the upcoming season and look forward to the collaboration.»
