The Youtuber Squeezie will race for Alpine this weekend!

The biggest French Youtuber, Squeezie, will take part in this weekend's Virtual GP.

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If the Covid-19 pandemic has greatly hurt Formula 1 on one side, it has also allowed to attract a whole new audience with initiatives such as the Not GP and the Virtual GP taking place on the F1 2020 game which have attracted a very young audience to be interested in this discipline.

Indeed, these races broadcasted via streaming featured some F1 drivers, other famous athletes, and important personalities from the sim racing world.

For the second race of its kind this season, Alpine is doing a nice marketing move by inviting Squeezie, who has the largest French community on YouTube. The impact of his streaming should be significant among an audience radically different from the population of traditional F1 fans.

He will be accompanied by TheAmusante, who has specialized in simulation racing to promote the discipline among women.

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