BWT sponsors race titles in Austria
Today, Formula 1 announced its partnership with BWT to reaffirm its ecological commitment. The company, which was a partner of Racing Point last year and of Aston Martin this season, becomes the title sponsor of the two races at the Red Bull Ring this year.
After the French Grand Prix, Formula 1 will head to the Red Bull Ring for the Styrian and Austrian Grand Prix. Having joined F1 by becoming a partner of Racing Point, BWT is teaming up with Formula 1 and becoming the title sponsor of the two Austrian races.
During the two rounds in Austria, the water treatment company will have prominent signage at the edge of the track with its unique pink color.
With its partnership, F1 reaffirms its ecological commitment to combat the use of single-use plastics within the sports community, teams, partners, and promoters.
We are delighted to announce that BWT will be our title sponsor for the Austrian double header, further strengthening their already strong presence in the sport. The circuit will be brought to life by fans in a sea of pink (BWT’s color) and will mark a bright and dynamic return for F1 in Austria. Both F1 and BWT’s sustainable development programs are fully aligned on eliminating single-use plastics and we are excited to combine our efforts, leveraging our expertise to tackle important issues for the communities we visit while enhancing excitement on the track,” said Ben Pincus, F1’s Director of Commercial Partnerships.
« It is an honor for BWT to be part of the Formula 1 sustainability initiative and to become the title sponsor of the two Austrian Grand Prix. Thanks to our unique and patented water treatment technologies, we can contribute to “changing the world, drop by drop”. Plastic waste, disposable bottles, their worldwide transport, and the associated CO2 emissions must be drastically reduced. With BWT Bottle Free Zones, we are implementing this concept in cooperation with the F1 community. Joining forces to increase awareness and fight for sustainability makes BWT and F1 a perfect match,” added Lutz Hübner, CEO of BWT.
