F1 seals a new partnership
In order to celebrate the transition to the new regulations, Formula 1 has partnered with Asprey to create a special collection.
The exclusive collection is inspired by the design of the new 2022 car and includes sterling silver replicas and sculptural models of 25 cm, 18 cm, and 10 cm, as well as a range of small silver and silk items. High jewelry items, including cufflinks, bracelets, charms, and signet rings, are expected to be launched later in the fall.
The Commercial Partnerships Director of F1, Ben Pincus, is delighted about this new partnership because it can bring something special to the fans.
(We are delighted to be collaborating with Asprey on this new collection to celebrate the launch of the 2022 F1 car and the exciting new era of our sport. As we look forward to the future of F1, with even more action-packed races next season and beyond, it is important to acknowledge the heritage and history that connect our brands, as we bring fans something special to commemorate the moment, “said Ben Pincus.)
The British brand was long associated with the world of motor racing, as in the 1990s it partnered with Scuderia Ferrari to create a collection of silver, gold, and leather pieces. Asprey is also responsible for the restoration of some of the world’s most prestigious sports trophies.
