Alpine announces a partnership with the luxury brand Berluti
Alpine has announced a partnership with Berluti, which will now dress the French team.
Berluti is now the elegance partner of Alpine. The French brand will dress the team members starting from the Miami Grand Prix, and will also be present at several Grand Prix throughout the season, including Monaco, which has already been announced.
As proof of its commitment, Berluti has crafted a leather pouch specially designed for the steering wheels of the A522.
#BerlutiXAlpine 👌 Tonight, we proudly announce our partnership with Berluti.#MiamiGP pic.twitter.com/QmDCGuTIkw
— BWT Alpine F1 Team (@AlpineF1Team) May 6, 2022
« We are excited to have been introduced to the world of Formula 1, one of the most extreme, demanding, historical, and prestigious sports there is. Doing so by partnering with the legendary BWT Alpine F1 Team makes perfect sense for Berluti. » declares Antoine Arnault, CEO of Berluti.
Laurent Rossi also shows his enthusiasm at the announcement of this partnership. It is a real pleasure for the BWT Alpine F1 Team to join forces with the iconic fashion house that is Berluti. Formula 1 is the pinnacle of motor sports, steeped in history, prestige, and incredible worldwide interest. This makes our partnership with Berluti extremely special, as we align with our shared values by combining Formula 1 with luxury.
To give you an idea of the price of the products and the brand’s positioning, a bomber jacket costs around €8,000, and a simple white t-shirt is around €300.
