Haas unveils its new logo in connection with its title sponsor
The American team Haas F1 team will have a new title sponsor this season, MoneyGram. This is an opportunity to unveil a new logo, but also to announce a livery change.
The American organization had taken advantage of its national Grand Prix last year to announce a new partnership with the global leader in P2P digital payment evolution, MoneyGram, for the 2023 season.
This week marks, two months before the start of the season, the beginning of their relationship, with a new name: MoneyGram Haas F1 Team.
“We are delighted to have reached the month of January and we will now be officially known as the MoneyGram Haas F1 Team,” said Team Principal Günther Steiner.
When we announced the MoneyGram partnership title with us in October at the United States Grand Prix, it was the date we were eagerly anticipating because it’s a new year and a new name for us, with a new logo to unveil.
#NewProfilePic pic.twitter.com/wpXUWf17X0
— MoneyGram Haas F1 Team (@HaasF1Team) January 4, 2023
No launch date has been set yet for the next American single-seater, but a livery change has been announced.
We have some exciting weeks ahead with the unveiling of the livery, followed by the launch of this year’s car, the VF-23, coming up.
The team seems to be sticking to its schedule, having already completed the crash tests of its future vehicle last December.
« After that, we enter the pre-season tests, and then the season starts in earnest in Bahrain. Everyone at MoneyGram Haas F1 Team is looking forward to supporting our new team of drivers consisting of Kevin Magnussen and Nico Hülkenberg. » he continues.
I know that the partnership and activation of MoneyGram around the team will attract their existing customers while offering truly global opportunities to reach new customers throughout the Formula 1 season. We can’t wait to get started. MoneyGram Haas F1 Team – it sounds good!
