Zinedine Zidane becomes ambassador for Alpine F1
Alpine unveiled its new F1 car this Friday evening live from London. The 1998 world champion made an appearance on stage. The French football star is indeed becoming a brand ambassador for Alpine worldwide.
Alpine announced, during the official presentation of the A523 in London, the implementation of a program to promote gender equality in the integration of women into motor sports and ultimately Formula 1.
Named Rac(H)er, this program will notably have a competition, but it’s mainly Zinedine Zidane who came to steal the spotlight from the future female karting and single-seater drivers selected in the program. Indeed, the Ballon d’Or and former Real Madrid coach has become the ambassador of Alpine and its program for equal opportunities.
Laurent Rossi, director of Alpine, explained in the statement the objective: Zinedine Zidane is not only a great champion and a legend in the sport, but he is also a committed man who has decided to use his influence to inspire young people and work towards equality of opportunities. He is an example of what we must embody as a company: tenacity, talent, meritocracy, and commitment. It is a great pride for Zinedine to join Alpine and make a difference.
Zinedine Zidane took the stage and notably explained in a statement that it is a story of encounters as always. I appreciated the vision and practical approach of Alpine’s teams, especially in implementing their programs for equal opportunities. And even more so, as I have a particular affection for Alpine as a Formula 1 enthusiast.
The 1998 world champion continues: « It obviously seems important to me to tell children that, no matter where they come from, they can become champions in their sport or field one day, and that they should always believe in their dreams… This Alpine project is here to help make that possible. Change takes time, so if I can contribute and participate in speeding things up, it is a great satisfaction for me ».
Note that Alpine has been participating in the Ballon d’Or ceremony for two years now and seems to want to bridge the gap between Formula 1 and football.
Alpine x Zizou = 1 pic.twitter.com/JYLqfuGgfo
— Motors Inside F1 (@MotorsInside) February 16, 2023
