“L’Alonsomania” is on the move again
According to figures released by Marca, interest in the Spanish veteran has been surging since his arrival at Aston Martin. Internet searches for Alonso have recently exploded.

Fernando Alonso continues his exploits as the team captain of a surprising Aston Martin team. At 41 years old, the two-time world champion is experiencing one of the best moments of his career. On the track, but also off it, the Spaniard is undoubtedly the star of the season.
The popular veteran
This growing trend is not escaping anyone. If we compare the searches related to Asturian in 2022 and since his first three races behind the wheel of the AMR23, the differences are impressive. The term “Fernando Alonso” has seen a percentage increase in the last three Grand Prix.
« Alonso is much more than a driver, he has never been afraid to say what he thought, declares Daniel Sparisci, journalist at Corriere della Sera. « Formula 1 needs people like Alonso, with a strong and charismatic personality.
The term “Fernando Alonso” has seen a 174% increase worldwide between last season and this year according to Google Trends. And his influence goes well beyond Spanish borders.
« Seeing him return to F1 and reaching the highest level this year is even more interesting,” explains Frédéric Ferret, journalist at L’Equipe, in the columns of Marca. « Fernando is one of those rare drivers who are worth more than their achievements. […] A king without enough crowns.”
At the beginning of the year, Fernando Alonso was the least popular driver of the star quartet, followed by Hamilton, Leclerc, and Verstappen, including himself. Among the search levels provided by Google on a scale of 1 to 100, Alonso was at an 8.
Alonso, living legend
On February 26th, during winter testing in Bahrain, Alonso was the most sought-after driver on the platform, with a score of 57%.
Finally, in the first two races, Fernando Alonso achieved the maximum score of 100 out of 100. No driver reached this result during the 2023 Formula 1 season.
According to the figures, interest in the Asturias bull has increased by 526.15% between its first appearance behind the wheel of the AMR23 in Sakhir and the Australian Grand Prix.
“The native of Oviedo won his last world title 17 years ago, and yet his prestige as a driver in the paddock is undeniable. Max Verstappen responded by saying, ‘Why not?’ about a potential 33rd career victory for Alonso. ‘I think he deserves it a lot,’ he added. ‘I would be very happy to see him win more races in his career,’ said the person who is nevertheless his direct competitor on the circuits.”
But this interest and respect that he arouses can be explained by a simple reason for Mexican journalist Gisselle Zarur, his figure as an athlete is essential: « He is 41 years old, but in 2023, he will fight for the podiums, with this pace, these overtakes, his talent intact. And above all, this desire. Of course, everyone can only admire him. »
22 years after his debut in F1, Fernando Alonso is gaining unanimous praise from his peers, observers, and fans. The Spaniard is having a stunning start to the season with 3 third-place finishes in as many races contested.
Researches in 2023 worldwide
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Google Trends searches in Spain in 2023
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Google Trends searches in France in 2023
If we compare the data recorded in France, we clearly note a higher proportion of searches concerning Alonso in Spain compared to France.
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