Sky Sport will broadcast the Hungarian Grand Prix with a special concept, targeting very young audiences
The broadcasting of the Hungarian Grand Prix by Sky Sport will include a completely dedicated channel for children, with personalized graphics, with the aim of attracting a younger audience to Formula 1.
Formula 1 continues its mission of expanding its audience with a custom broadcast of the Grand Prix on the Hungaroring track, designed to capture the imagination of children.
The broadcast in the United Kingdom will feature the hosts of the show Sky Kids FYI, Braydon Bett and Scarlett Archer, as well as the young driver Zac, who will join the 2016 F1 champion Nico Rosberg and Danica Patrick to create F1 Juniors.
The F1 will create a dedicated international stream, with custom graphics and sound effects for broadcasting.
An additional feature will be the placement of augmented 3D graphics, designed to appear at specific camera angles, just like certain advertisements are placed on the sidelines using computer-generated imagery.
“We want to make sure that fans of all ages can enjoy and fall in love with Formula 1, which is why working with our long-time partners at Sky on this project to target a younger audience is really exciting,” said Ian Holmes, Director of Media Rights and Content Creation at F1.
This is a first in motorsport and I am excited to see the show come to life and see the next generation of talented presenters.
The show will first be available in Germany and the United Kingdom, but both countries will present the product in different ways.
Sky Deutschland launches a call for applications to host the show
The trio of young talents will experience various aspects of work within the broadcast team: interviewing pilots, co-hosting, and providing live commentary during the race.
The 2009 world champion, Jenson Button, stated: “We are very excited about providing the next generation of F1 fans with a platform to showcase their passion and enthusiasm for this sport, as F1 continues to gain popularity among young audiences. We might just find our next Crofty or Naomi Schiff.”
Sky Deutschland is launching a casting call to recruit young talents aged 10 to 14 to host its show, who will also be invited to join the Sky Next Generation program.
“With Sky Next Generation, we have accomplished a true pioneering work in our football broadcasts and demonstrated that we, at Sky, are brave and ready to rethink our shows and venture into other directions,” added Charly Classen, Executive Vice President of Sport Sky Deutschland.
The reaction of our viewers to the first productions of Sky Next Generation has been extraordinary and we are now moving on to the next step with the first Formula 1 show. I’m sure that young fans of motorsport will also be very enthusiastic.
