Williams announces a partnership with THG in Austin, in front of a Monster truck
Approaching the United States Grand Prix 2023, Williams Racing has just introduced a new sponsor on the Austin circuit, in addition to the presence of its drivers, a Monster truck. The sponsor in question is THG, which notably owns the My Protein nutrition brand.
Williams just announced a multi-year partnership with THG, a platform specialized in connecting brands with consumers. This multi-dimensional agreement sees THG become the official partner of Williams in the fields of Nutrition, Technology, E-commerce, and Sustainability.
James Vowles, Sporting Director of Williams Racing, explains: « We are thrilled to announce our global partnership with THG. Williams Racing has always been disruptive in the racing world, promoting new technologies and challenging the status quo through innovation. We have found a partner just as future-focused and ambitious with THG. »
THG and Williams Racing aim to significantly increase performance on and off the track for drivers, team members and fans, by leveraging the growing global audience of F1 for several years.
During the 2023 season and in the years to come, THG will support Williams Racing through three of its brands, providing top-tier sports nutrition (my Protein), e-commerce solutions (Ingenuity), and sustainability expertise (THG Eco).
As part of this multi-year partnership, the Myprotein and Ingenuity brands will be featured on the FW45 race cars and in the environment of the Williams Racing team, including the drivers’ racing suits and the Williams Racing team clothing kit.
To make the announcement with great fanfare, Williams gathered the press and his drivers in front of a Monster Truck, with a livery in the colors of My Protein and Williams.
