The American headwear brand New Era is the new supplier for the MoneyGram Haas team starting from the 2024 season
Next year, Haas F1 Team members will be sporting the caps and headwear from New Era, a brand already supplying Alpine, Red Bull, and McLaren. This partnership between the two entities forms a 100% American collaboration.
The New Era headwear brand will now be responsible for supplying a fourth team. After Alpine, McLaren, and Red Bull, it is now Haas’ turn to be topped off by the caps of the American brand, starting next season. The announcement was made official by Haas in a statement. You can read it here: New Era announced as official headwear partner of the MoneyGram Haas F1 team.
This news has been greeted with joy by Günther Steiner, the director of the Haas team. “I am naturally delighted that MoneyGram Haas F1 Team is teaming up with New Era,” said the Italian-American.
Two American entities hand in hand
It is undoubtedly the leading brand in the field of headwear, renowned for providing sports fans in particular with the best possible range of headwear. The global commercial reach of New Era will be essential in meeting the demand of our fans worldwide, especially those in the United States. We look forward to working with another great American lifestyle brand, our shared synergies give us an excellent starting point and I am excited for our collaboration together, added Günther Steiner.
“As a Formula 1 enthusiast and a strong believer in the power of collaboration, I am delighted to witness the natural partnership between New Era, a beacon of American headwear craftsmanship, and the MoneyGram Haas F1 Team, a symbol of American racing excellence,” said Paul Gils, Vice President of New Era in the Europe, Middle East, Africa (EMEA) region.
This collaboration underlies the common values of innovation and precision that both brands embody and demonstrates our commitment to representing the best of American ingenuity on the global stage, continued Paul Gils.
