The Tudor watchmaker and XMTrading are partnering with Visa Cash App RB
The recently named Visa Cash App RB team continues to announce its new sponsors, two days before the unveiling of its future car: Tudor, a Swiss watchmaker, and XMTrading, a trading platform already present with AlphaTauri.
The Italian team will unveil its brand new 2024 race car on Thursday, February 8th. Prior to this unveiling, Visa Cash App RB is going through its sponsors and announces the signing of a new partnership with Tudor, as well as the extension of an already existing collaboration with XMTrading.
Tudor
Tudor is a luxury watch brand from Switzerland founded in 1926, which has already established partnerships in the world of motor sports. In 2014 and 2015, Tudor sponsored the IMSA Tudor United SportsCar Championship, now known as the IMSA WeatherTech SportsCar Championship, which includes events such as the 24 Hours of Daytona.
Visa Cash App RB will be supported by Tudor from 2024, and the Swiss brand will be featured on the future livery of the Italian single-seater, as well as on the racing suits of Daniel Ricciardo and Yuki Tsunoda.
« Tudor has always been driven by a bold spirit, a constant willingness to do things differently,” said Tudor CEO Eric Pirson. « And this spirit, which we call ‘Born to Dare’ (Né pour Oser in French), is exactly what the Visa Cash App RB demonstrates as they approach the 2024 F1 season. We are excited to return to motorsport with a partner ready to take on the challenge,” he added.
We are delighted to welcome Tudor to our team. They have a long history in motor racing, dating back to the 1960s when they started getting involved in sports car racing, as well as historic racing and rallies, commented Peter Bayer, CEO of the Visa Cash App RB team.
Now, the Swiss watch company has seized the opportunity to rise to the top of motorsport, joining us as we approach the 2024 Formula 1 World Championship with our new identity Visa Cash App RB.
XMTrading is already in English and there is no need for translation.
XMTrading is an online broker founded in 2015 that became a partner of Scuderia AlphaTauri in 2023. Visa Cash App RB then announced the continuation of their partnership for a second consecutive year with XMTrading as the official partner in anticipation of the 2024 Formula 1 season.
Peter Bayer stated regarding this second announcement: « We are thrilled to continue our partnership with XMTrading for the 2024 season. After a remarkable first year together, we are looking forward to leveraging our shared success and pushing the boundaries of what we can achieve as a team. »
As with Tudor, XMTrading will also be featured on the Formula 1 team’s car, race suits, and equipment.
