Ferrari continues its collaboration with the beverage brand Celsius Holdings
Already involved with Ferrari during the Grand Prix in Austin, Miami, and Las Vegas, the beverage brand Celsius extends its contract with the Scuderia for several seasons starting this year. The brand's name will be displayed on the red car throughout the entire season.
Ferrari drivers will be able to continue quenching their thirst with the energy drink Celsius. The American company had signed a minor sponsorship agreement with the red team for the three races in the United States.
The brand has just extended its contract with the Scuderia for several seasons and will appear on the SF-24 as well as on Leclerc and Sainz’s suits throughout the year 2024. Ferrari announced the news on its social media platforms as well as through a press release.
We are delighted that after joining us last year, we are now expanding our collaboration with Celsius, who is becoming a global partner of Scuderia Ferrari for the 2024 season and beyond. With its products made from premium ingredients, Celsius will provide our drivers and team members with essential energy boost to help them perform at their best throughout an intense 24 Grand Prix season. Celsius is on track to become one of the most popular energy drinks on the market, and we look forward to working with them on new assets and experiences for our global fan base », says Lorenzo Giorgetti, Director of Ferrari Racing Sponsors.
Celsius shares a spirit of competition with the Scuderia Ferrari, enabling drivers, team members, and fans to give their best and be in shape on and off the track. We couldn’t be happier to continue developing our partnership with Scuderia Ferrari’s world-class Formula 1 team, which shares our passion for improving their everyday life and performing at the highest level, says Kyle Watson, Executive Vice President of Marketing at Celsius.
