Red Bull extends its partnership with Hard Rock
Red Bull and Hard Rock have announced the extension of their partnership for a period of three years. This collaboration will offer fans exclusive experiences and strengthen Hard Rock's presence on the team's cars and uniforms, while supporting charitable initiatives like Pinktober.
Red Bull has just announced the extension and expansion of its partnership with Hard Rock International for an additional three seasons.
Increased visibility and a better experience for fans
This global alliance will offer the famous brand of hotels, entertainment, and cafes greater visibility and enhanced access to Formula 1 fans. It will notably organize viewing parties in over 300 of its establishments, spread across 74 countries.
Thanks to the renewal of this agreement, Hard Rock will be even more visible on Red Bull’s car next season, as well as on the drivers’ overalls and the team’s outfits based in Milton Keynes.
The director of the British team, Christian Horner, did not fail to express his enthusiasm following the announcement of the renewal of this partnership: « We are proud to extend our partnership with Hard Rock for three more years and we look forward to continuing to work together with such an exciting and iconic brand. »
« The doubling of Hard Rock’s commitment to the team reflects the strong collaboration we have built, and reinforces what we have achieved together over the past three years, both on and off the track,” he specified.
Jim Allen, President of Hard Rock International, added: « Over the past three years, Oracle Red Bull Racing has been with us for some of our biggest launches and key moments, including the Hard Rock Beach Club at the Miami Grand Prix, bringing dynamic experiences to our guests and fans worldwide.”
Beyond the boundaries of sport
The partnership will reach a new milestone with Red Bull’s participation in the 25th edition of Hard Rock’s annual Pinktober campaign, an initiative in support of breast cancer research.
A special pink Hard Rock logo will adorn the RB20 as well as the racing suits of drivers Max Verstappen and Sergio Pérez during the Mexico and Sao Paulo Grand Prix this season.
An auction of exclusive items will also be organized, with profits shared between the Red Bull Wings for Life foundation and the Hard Rock Heals Foundation, highlighting the commitment of both entities to important social causes.
