Liberty Media is considering a joint launch of single-seaters in 2025
Liberty Media is considering organizing a unique event at the O2 Arena in London for the start of the 2025 season, bringing together the 10 teams to present their new single-seaters in a single evening. An initiative that could transform the season launch into a real show.
In 2025, Formula 1 could kick off its season with a major innovation by bringing together all the teams for a joint presentation of their cars.
According to Fuoritraiettoria, Liberty Media, which manages the commercial rights of the championship, is considering organizing an event at the O2 Arena in London to showcase the new cars of the 10 teams at the same time. This idea aims to turn the car launches into a real opening ceremony.
Enhancing attractiveness
The event could take place on February 18, about a week before testing begins in Bahrain. By choosing this date, Liberty Media hopes to capture the attention of fans and media, in order to create excitement around the new cars before they hit the track.
This could change the way teams present their models, avoiding individual announcements or simple online posts.
Liberty Media wants the start of the season to be more dynamic and interesting, avoiding teams from showing online computer-generated images that are often considered unappealing by fans.
To make the show more realistic, Liberty could allow teams to present prototypes or demonstration models in their new colors. This approach would enable teams to respect their agreements with sponsors while ensuring that the show is captivating for the audience.
A showcase for sponsors
The O2 Arena, which can accommodate up to 60,000 people, would offer a great showcase for sponsors. This show would be a unique opportunity to give more visibility to partner brands, much more than during simple online presentations. By combining ticket sales, TV broadcasts, and commercial partnerships, Liberty Media could make this event a financial success.
However, some details still need to be clarified. It is not yet certain whether the teams will be able to present race-ready single-seaters or only demonstration models. Discussions are still ongoing, and an official announcement could take place after the Brazilian Grand Prix, once all the details are finalized.
If this idea comes to fruition, it could become a flagship event of the F1 season, attracting even more fans. By bringing together all the teams for a unique show, Liberty Media hopes to make the sport even more popular and offer better exposure to teams, drivers, and sponsors.
