Williams with yellow on the occasion of a special partnership in Mexico
The yellow color, visible on the engine cover, is a direct reference to the liveries that marked the glory years of Williams, especially during the 1980s-1990s. This is on the occasion of sponsorship from Mercado Libre, a kind of eBay of Latin America.
This new yellow livery is the first to appear on a Williams in 31 years. The color was introduced for the first time in 1983 on the FW08C and then adorned several models of the brand until 1993, a successful period during which Williams had won 55 of its 114 Grand Prix victories, three constructors’ world titles and three drivers’ titles, including that of Brazilian Nelson Piquet in 1987 at the wheel of the FW11B.
Mercado Libre, founded in Argentina, is now establishing itself as a major player in e-commerce and digital payments in Latin America with over 100 million users spread across 18 countries. The company is also known for its delivery service, the fastest in the region. This partnership, officially announced last August following Franco Colapinto’s promotion as a Formula 1 race driver, demonstrates the commitment of Argentine companies to their driver.
In addition to the engine cover, the drivers’ suits, Alex Albon and Franco Colapinto, will also sport touches of yellow for these two races. During the Brazilian Grand Prix, the Mercado Libre name will be changed to “Mercado Livre,” its Portuguese spelling, to emphasize the company’s regional roots. Franco Colapinto will also be featured in a television advertising campaign broadcast throughout Latin America to promote this partnership.
