Williams and Duracell extend their partnership to 2025
Williams Racing and Duracell have announced a multi-year extension to their Formula 1 partnership, on the eve of the Las Vegas Grand Prix.
Duracell, the world leader in batteries, is one of the sponsors of the British team, since 2022. In a statement, Williams announced a multi-year extension of their partnership for 2025 and beyond.
The logo and iconic colors of Duracell will continue to appear on the visors of the drivers’ helmets, as is the case for the Grand Prix weekend in Las Vegas with a special livery.
« Williams is proud to see Duracell accompany our journey of rebirth until 2025 and beyond, as we continue to build sustainable relationships with leading brands that share our vision and values, said James Bower, Commercial Director of Williams Racing.
« This partnership has created memorable moments and an iconic image, becoming a fan favorite on our cars, and we look forward to writing the next chapter by continuing to build momentum.
“We are delighted to extend our partnership with Williams Racing as we continue to support their quest to return to the top of the grid,” added Ramón Velutini, Global Marketing Director of Duracell.
Our common passion for performance and our relentless quest for improvement make Williams Racing an ideal partner for Duracell. Both brands are Built Different, embodying the belief that good is never good enough. I am particularly excited that our exclusive Power Boost Ingredients™ technology powers their devices, both on and off the track.
Duracell also becomes the third long-term partner to renew its commitment with Williams in a few weeks, joining Kraken and Gulf Oil International.
